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Alley/Street/Avenue Series

Kryptonite
About this project

Alley/Street/Avenue Series

Design & Develop a full range of USB charged Bike Lights that perfectly fit the Kryptonite brand values

Challenge

Kryptonite is a strong lifestyle brand with a puristic & robust image, this had to be reflected in the new lighting range. Within 1 year a consitent product range had to be designed, engineered and produced for market introduction.

Solutions

The design was based on geometric basic shapes with an edge, resulting in the right balance for a puristic & robust design. Working with a platform configuration allowed us to generate 11 different products with only 2 basic structures, which minimized complexity in engineering and production. The mounting accesoiries allow a wide range of excellent mounting options with only very few parts. This approch also resulted in limited investments in tooling and competitive unit-prices

Avenue F-150
Avenue F-70
Avenue R-75
Avenue R-45
Alley F-650
Avenue R-45

Results

A full range of 100% kryptonite USB chargeable bikelights, positioning Kryptonite in the Bikelight market as a serious player. The approch also resulted in limited investments in tooling and competitive unit-prices.

the process

First Idea Sketches
Idea Renders of promising concepts
Configuration Study
Functional Mock-up to test positioning
Functional Prototype F-650
First out of Tools (FOTs)

Project Skills

traceKees-(de)briefing
(De) briefing
traceKees-inventing
Inventing
traceKees-design
Design
traceKees-prototyping
Prototyping
traceKees-engeneering
Engineering
traceKees-testing
Testing
traceKees-project-management
Project Management
traceKees-production-support
Production Support
traceKees-quality-check
QC

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