Alley/Street/Avenue Series
Design & Develop a full range of USB charged Bike Lights that perfectly fit the Kryptonite brand values
Challenge
Kryptonite is a strong lifestyle brand with a puristic & robust image which needed to be reflected in the new lighting range. Within 1 year, a consitent product range had to be designed, engineered and produced for market introduction.
Solutions
The design is based on geometric basic shapes with an edge, resulting in the right balance for a puristic & robust design. Working with a platform configuration allowed us to generate 11 different products with only 2 basic structures, which minimized complexity in engineering and production. The mounting accessories allow a wide range of excellent mounting options with only very few parts.
Results
A full range of 100% kryptonite USB chargeable bike lights that position Kryptonite in a unique position in their market. The approch also resulted in limited investments in tooling and competitive unit-prices.