Design & Develop a full range of USB charged Bike Lights that perfectly fit the Kryptonite brand values
Kryptonite is a strong lifestyle brand with a puristic & robust image which needed to be reflected in the new lighting range. Within 1 year, a consitent product range had to be designed, engineered and produced for market introduction.
The design is based on geometric basic shapes with an edge, resulting in the right balance for a puristic & robust design. Working with a platform configuration allowed us to generate 11 different products with only 2 basic structures, which minimized complexity in engineering and production. The mounting accessories allow a wide range of excellent mounting options with only very few parts.
A full range of 100% kryptonite USB chargeable bike lights that position Kryptonite in a unique position in their market. The approch also resulted in limited investments in tooling and competitive unit-prices.